Episode 38: Richard Benc Of Studio Underd0g On Starting A Brand From Scratch

If, as the saying goes, « everyone loves an underdog », then does everyone also love Studio Underd0g? Anyways, join us for a lovely chat with the brand’s founder, Richard Benc, in episode 38!

(0:40) A look back on 14 dog-years/2 human-years of Studio Underd0g
(3:20) Who is Richard Benc?
(5:35) If you haven’t seen a Studio Underd0g watch, check them out, they’re something else. What drove the design and the movement choices?
(8:35) Rob « hungers » for the Watermel0n (see what he did there?)
(15:35) Rob just can’t stop bringing up Seconde/Seconde, can he?
(16:59) What was the initial reaction to Studio Underd0g?
(23:35) Entrepreneurs, pay attention: lessons learned from Richard.
(26:35) How are the watches assembled in the UK?
(29:28) A day in the life of Richard Benc
(31:58) The Studio Underd0g team is growing!
(32:56) « Nobody thinks you’re a complete dickhead! »
(33:07) Any chance for a future expansion from Studio Underd0g’s design codes?
(39:30) Any desire to work in a different price bracket?
(43:35) Want to meet Richard in person? Here’s how you can (in a totally normal, non-stalker way)
(45:27) A little insight into a micro brand’s marketing budget
(50:44) Is Richard a « Watch Guy », or still just a Studio Underd0g Guy?
(54:43) « What’s the next dish on the menu? »
(57:35) Did someone (it’s Rob) say Studio Underd0g x TRTS collab for a good cause?

Follow the hosts on Instagram @robnudds and @alonbenjoseph

Can’t get enough of the TRTS team? Follow its Resident Provocateur @davaucher and Chief Editor Chris Horrocks @thatguyonbass

Thanks to @skillymusic for the theme tune.