Episode 28: Parmigiani Fleurier's Main Man Guido Terreni Shares His Wisdom

 

Rob flies solo with Parmigiani Fleurier's glorious leader, Guido Terreni. With two decades at the helm of Bvlgari, Guido has an incredible track record behind him as he looks to position Parmigiani Fleurier as a thought and style leader in the industry.

2:35 The man with a plan
13:03 High complications or the refinement of base mechanics?
15:50 What is a rattrapante?
21:36 True restraint in practice 
30:14 Did the pandemic have an equalising effect on the industry?
33:38 Watchmaking as a "safe bet"
37:47 What attracts the next generation to watchmaking?
42:30 Is the retailer experience still important?
44:46 The importance of physical events for the Parmigiani brand?
49:57 A golden era of steel sports watch design

Follow the hosts on Instagram @robnudds and @alonbenjoseph

Thanks to @skillymusic for the theme tune.

 
Rob Nudds

Watchmaker, writer, and brand consultant.

https://robnudds.com
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Episode 29: The Best Watch Brands Above And Below 15K And The Wonder Of Enamel

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Episode 27: Why We Fell In Love With Watchmaking And Other stories…