Episode 26: AnOrdain's Head Honcho Lewis Heath Shares The Beauty Of Enamel

 

Scotland's jewel anOrdain joins the show. Founder Lewis Heath shares his origin story, almost his mum's Instagram, and an insight into how things are going behind the scenes at one of watchmaking Britain's finest modern successes. 

00:00 It's called an-OR-dain!
2:50 When was anOrdain born?
6:01 What is the USP for one of Britain's leading lights?
11:26 Are you looking to expand?
12:39 The benefits of remaining lean and the resulting sales strategy
22:37 The available dial colors and how many Lewis can name
29:58 What do you do when you're not working with watches?
31:47 The good and bad kind of segue
33:37 Medium and large Model Twos (where's the small?)
40:34 The special kind of inks used in dial printing
42:54 Can we expect the catalog to grow any time soon?
44:26 How Lewis's "mum" could ruin our product review episodes
48:37 How important have watch fairs been to the development of the brand?

Follow the hosts on Instagram @robnudds and @alonbenjoseph

Thanks to @skillymusic for the theme tune.

 
Rob Nudds

Watchmaker, writer, and brand consultant.

https://robnudds.com
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Episode 27: Why We Fell In Love With Watchmaking And Other stories…

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Episode 25: Q&A Rolex GMT-Master II