Episode 22: Breitling's Creative Director And Own-Brand Owner Sylvain Berneron Talks

Alon and Rob are joined by the charming Creative Director of Breitling, to discuss his past, present, and a very exciting future as he prepares to launch his own brand under his own name for the very first time.

2:00 Sylvain's journey before the watch industry called
10:05 The new Chronomat and the use of ethically sourced materials
18:44 Breitling's four logos and what that means for the brand
25:05 The challenge of design and transforming brand perception
32:30 Technical obsessions and challenges
38:45 What Sylvain thinks of the digital world
45:05 Will we see Berneron watches soon?
51:47 With great talent comes great...cantankerousness?
57:07 The karma of the watch industry

Follow the hosts on Instagram @robnudds and @alonbenjoseph

And thanks to @skillymusic for the theme tune.